Lara Whitley Studio

How it Works

Maybe you have an idea that you just know would be a game changer, but are uncertain how to launch it? Or perhaps you have specific projects in mind, if only you could free up some time to bring them to life? Or you wish you could find someone to sit down with and talk through your dream?

I got you. Ever since I was a kid (check out the note I wrote to my family during a summer vacation), I have been an idea person. I believe the world is a better place when we bring our most daring, most true ideas — and selves — to the world. I love leading a process that ushers them in.

For me, it’s about seeing the full possibility of your vision and then strategizing to bring this expansive version of you and your organization to life. Then putting my skills and experiences to work for you: delivering results.

Services

CREATIVE STRATEGY

Developing a blueprint that leverages branding and creative resources to deliver on your organization’s mission and goals

IDEATION

Harnessing the power of design thinking to collaboratively conjure ideas and solutions

BRAND VISIONING

Creating the promise — to yourself, your customers and the future — that to serves as a compass guide your organization

PUBLIC RELATIONS

Building a positive reputation and relationship with your stakeholders and key audiences

STRATEGIC COMMUNICATIONS

Bringing intention to public communications: marketing, advertising, PR and so much more

CONTENT DEVELOPMENT

Gathering, writing, organizing, and editing information for narrative power

BRAND ACTIVATION

Creating interactive opportunities for customers to experience your brand first-hand

ART ENGAGEMENT

Programming art experiences to capture the imagination, change the conversation, and spark community action

EXPERIENCE DESIGN

Designing experiences for customers that elicit positive feelings and deepen connections to your brand

LAUNCH STRATEGY

Developing a comprehensive go-to-market strategy to launch your new product, service or idea

INCLUSIVE LEADERSHIP

Specializing in bicultural (Spanish) programming and outreach that includes everyone

PROJECT MANAGEMENT

Leading a thoughtful, actionable and effective process to bring your vision to life

Together We Rise: Five Phases

My approach is deeply collaborative. Our project will not be something I do for you or to you, but something we do together. You can count on me — and I’ll be counting on you too. Our collaboration will have five phases: Discovery, Distillation, Strategy, Action and Alignment.

Discovery

begins with an in-depth conversation, then a custom survey for you and concurrent research for me, to drill down into your enterprise. During this Discovery period, I will take stock of where you’ve been, where you’re headed and what landscape you are traversing (think: competitor, market trends, the atmosphere of current events). My priority will be to gain a deep understanding of your organization.

Distillation

is a quieter period. I am working on my own to synthesize the data I have collected and to reflect your organization back to you. This is the foundation of your branding, which we will review to make sure you, too, see in it the highest and most authentic version of your organization. My priority will be to clarify the essence and potential of your brand.

Strategy

is when I begin to activate that potential. Bringing in 20+ years of experience in the field, I craft goals, strategies, tactics and a timeline in a Strategic Workplan to realize your vision on your budget. Strategies could include anything from Digital Storytelling to Demonstrating Gratitude, whatever will best serve your cause. We will collaborate to finetune the Workplan. My priority will be to create a blueprint for action.

Action

is when we start rolling, gathering a team of creatives that’s right for your project, assembling any necessary expertise, from graphic designers and web developers to social media consultants and artists. With the Workplan as our guide, we begin sequencing the steps, delivering content and materials, editing (another highly collaborative phase), and any other actions to bring your vision to market. My priority will be to harness all the resources to power your launch.

Alignment

is the process of evaluating how we’re doing and adjusting as needed. These check-ins will happen along the way, as well as at project end. I am constantly assessing goals and metrics from the Workplan to be certain we are on track to optimize your launch. My priority is to make sure I have made the most of every opportunity to deliver your idea with clarity, possibility and power.